This proposal suggests putting some efforts into long-term DXgov adoption in the eSports industry.
The eSports industry is an attractive target due to gamers and fans already being tech-native. In fact, a number of eSports organisations (orgs) have already onboarded some of their audience into web3 through the launch of NFTs. Moreover, top eSport teams are already sponsored by large crypto exchanges. Just to name a few:
|Team Liquid||North America||737.9K||Coinbase|
|TSM esports||North America||2.2M||FTX|
While most of the effort today from the eSports industry has been around crypto-exchange marketing and NFTs. There is a large gap in the market for governance. eSports is mostly driven by fan support. Twitch is infamous for thousands of fans chatting together during live games. Moreover, there have been a number of efforts by teams to give players ownership of part of orgs, as well as giving fans a say. The latter however, is mostly driven through centralised solutions such as socios.com - on which fans have spent upwards of $350M to date. Looking into the future I believe there is a strong opportunity for DXgov to be adopted in a wide range of scenarios. The core product, governance, is already something that is being actively developed at DXdao, so this effort wouldn’t require more protocol-level development - it’s rather looking for audiences who could eventually use DXvote. With the ability, in the long-term, to also use other DXdao products. Namely, Carrot for incentivizing, Aqua for raising funds, and Swapr for liquidity.
Most importantly, such an effort could be driven not only to work with large established orgs, but also to allow groups of friends to create a DAO team, which can be used to govern decision-making of the team as well as share prize winnings. Eventually, also being able to raise funds through a token sale, whereby a team would allow fans to purchase tokens in the DAO team.
While researching the market an opportunity arose to sponsor Copenhagen Flames (CPHFlames), an org based out of Denmark which competes in CSGO, FIFA and Fortnite. CPHFlames also organizes tournaments and recently qualified to the CSGO Major, which essentially is the World Championship of CSGO, a tournament which had a peak viewership of 2.7M fans, with a total of 72M hours watched throughout the tournament. CPHFlames also released a documentary about their journey at the major, which is definitely worth a watch.
$100k, one-year sponsorship
The sponsorship includes a DXdao logo on their jersey, as well as CPHFlames creating content addressed at eSports fans educating them about what DAOs are and what an eSports DAO could look like, illustrating the concept of fan involvement to their audience.
Copenhagen Flames are also keen on doing some on-chain fan engagement, with possible votes and fan engagement taking place via proposals etc. through the creation of a fan DAO or Guild. All being down to the discretion of DXdao and when we think such a product can be delivered in a beta-stage (considering DXvote as alpha right now). Moreover, CPFlames are also very open to the concept of a DAO owned eSports team, expressing interest in potentially doing a DAO owned team for a new eSports game they could branch into.
Benefits to DXdao
DXdao would establish itself as a first mover into the eSports world, currently the overlap of eSports and Web3 is mostly NFTs and Crypto exchanges. DXdao would be here to bring the governance aspect.
In the short-term the sponsorship would raise awareness of DXdao in a wider audience that already has an overlap with Web3. It also allows us to give out jerseys as merchandise during conferences - which is also quite unique.
In the long-term, we would have the ability to work together with an established org, which is open to the ideas of DAOs and fan ownership, to drive DXgov adoption.
This proposal would request 102.5k (+2.5% for fees) from the DXdao treasury, to secure the sponsorship. This sponsorship would be facilitated on behalf of Decentral Labs LLC.