Proposal to Fund Omen Marketing Video


Fund an Omen landing page and marketing animation video in lieu of the Omen Guild launch. Cost $13,295.63, estimated completion is the third week of July 2021.


In the coming months, Omen will launch the Omen Guild and launch the genesis of the OMN token. The purpose of this launch is to increase the community of prediction market enthusiasts that govern and participate in Omen.

Though prediction markets have been around for a couple of years, how they function and their basic use case is still novel to a vast majority of the DeFi and crypto communities.


DXdao has received a quote from Ilio, a design studio with a focus on motion design. Ilio has worked with other crypto and fintech projects before and is available in approximately two weeks to start work on a 60-second video animation that explains the vision of Omen. The project will be completed by the third week of July.

@pulpmachina initially found Ilio and requested a quote for the Omen video project, and, for the past month, I’ve been in communication with Ilio regarding the video. With the assistance of @corkus, I will be coordinating with Ilio to explain what we’d like to have in the video to describe how Omen works as a prediction market and the potential of Omen in the prediction market space.


In order to start work, Ilio needs to receive the first 50% payment for the video, approximately $6,647.82.

I am requesting full funding for the video, $13,295.63 (converted from Euros), with an expectation to request the first payment with an on-chain proposal and to then request the second payment near the completion of the project with a second on-chain proposal in mid-July 2021.

I’d also like to note that this is a great example of the type of project that a marketing multisig could request funding for in advance, along with other earmarked marketing budget items, and then pay-out the second half of the payment near the project’s completion.


After waiting for additional feedback on the funding signal proposal, this has been posted on-chain for a formal proposal. See here.

Please note I confused the payment total in my initial post – thinking the invoice was for 9980€, but the invoice was actually for 10,980€. I am updating this proposal to reflect those numbers. Sorry for the confusion. 10,980€ converted to USD at current rates on 6.13.21 is $13,295.63 (Source google).

The amount requested in the on-chain proposal is: 6,667.82 xDAI, which is 6,647.82 xDAI plus a coverage of 20 xDAI of international wire fees.


Here is a link to the Omen video creative brief:

If anyone would like to add input on the usecase for Omen, please give your thoughts here.

Awesome! Can you share the quote document itself and what it includes? Will there be a feedback/revision process with illo to make sure they get it right?

1 Like

Hi Caden! Sorry for the delayed reply, and thank you for asking for the schedule and the quote. Because of your question I realized that the reason I had confusion regarding the price was that I received 2 quotes from Ilio. Because of a change in their schedule, Ilio subsequently agreed to reduce the price by approximately 1000€ because they needed to push the project back by one month.

I’ve uploaded the quotes to IPFS.

Ilio Omen Video Quote 1 – 10980€ ($13295.63)

Ilio Omen Video Quote 2 – 9882€ ($11,775.05)

The cost difference between the two proposals is approx: 1520.58 xDAI.

I will be submitting a payment for 4941€ (5885.82 xDAI)

The current on-chain proposal request 50% of funds for the higher quote (6647.82xDAI). So I will need to send back 762 xDAI to DXdao’s treasury today.

Also, here is the schedule for reviewing the content that I just received from Ilio:

14-18/06/2021 kick-off
21-25/06/2021 Script + Moodboard
28-02/07/2021 Storyboard + Styleframes + VO Demos
05-09/07/2021 Design + VO Recording
12-16/07/2021 Animatic
19-23/07/2021 Animation
26-30/07/2021 First complete delivery + feedback

If you’d like to participate in any of this @caden or anyone. Let me know!


Understandable. Thanks Tammy!

I’d like to participate in giving feedback after the first complete delivery if I may



The Omen video was completed and will be included in an updated version of an Omen landing page. IMO the video turned out really nicely, and I’m excited to share it with the DXdao community.

The second and final payment for the video was requested via the DXdao marketing multi-sig today. See here for a link to the multi-sig transaction for 4777 USDC. This cost account for the remaining 4050€ (converted to $4677 + $100 in transaction costs.

1 Like