Nimi was developed at the ETH Amsterdam hackathon, where it was among the 13 finalists.
The 5 hackers on Nimi were all DXdao contributors, namely (keybase handles): jpkcambridge, zett, adamazad, devviolet and dlabs.
We believe Nimi has vast potential and would like to undertake this journey together with DXdao. We would be thrilled to have the continued support of DXdao through a DXventures incubation grant in Nimi.
In its current form Nimi.eth acts as a decentralised social aggregator - allowing users to actually own and control their own Nimi page hosted on their own ENS domain. Currently, less than 1% of ENS addresses have a content hash set (source: https://dune.com/makoto/ens).
We want to change that!
Just this month (July 2022) over half of all content hashes set were through Nimi.eth - and quite frankly, Nimi currently is just a polished version of what we built at the hackathon.
We also launched a partnership with the eth.limo team - which by default, if the user has no content hash set, redirects them to a Nimi page which is pre-populated with POAPs and ENS records associated with that ENS domain.
Both identity and social media are still in its infancy in Ethereum. ENS is a great service on Ethereum, but it remains cumbersome for normies to onboard onto (setup metamask, KYC on an exchange, buy some ETH, connect to ENS, buy a domain, set records etc.). Even hosting content on your ENS requires some technical knowledge, hosting data somewhere (i.e. IPFS) and then setting the content hash correctly.
Web3 social is currently taking off with a number of projects launching recently, including Lens Protocol and apps built upon it. Nimi wants to play a central role in the web3 social media space and is positioning itself strategically to do so.
We see Nimi as the social aggregator / personal profile page in web3. Where users have full ownership of their web3 presence.
We want to be the default option to connect at conferences, rather than sharing Telegram QR code, sharing your Nimi QR code! We’re looking to implement additional functionality to enable such connections, including NFTs representing connections on-chain which could give access to further information (i.e. email address) based on degrees of connection - fully customizable by users themselves.
We also see a great opportunity in the creative space, most web3 artists today use linktree as the default link in their twitter bio. We see a vast opportunity in building Nimi into a product that suits the needs of creators much better. I.e. showcasing and being able to sell NFTs directly from your Nimi page!
Outside of the existing web3 user base, we also want to make it our mission to onboard new users into web3 and ENS - focusing on creating a user-friendly UI/UX experience.
Nimi was born out of the ETHAmsterdam Hackathon we were attending on behalf of DXdao and there are a lot of shared values in this journey.
DXdao has long been one of the few active DAOs using ENS domains to host its DAPPs. Nimi is in a strong position onboarding individual users to hosting on ENS and increasing overall awareness of the possibility of hosting on an ENS domain and how to access the domains in a regular browser. Through the incubation grant, Nimi will be able to rely upon DXdaos expertise in web3 development, bizdev and marketing.
EDIT: “by relying upon DXdao expertise” we intend more in an advisory capacity i.e. being able to reach out to DXvoice / DXBiz once in a while to ask feedback on certain ideas / approaches, rather than expecting them to proactively be working on Nimi exposure and biz-dev.
We believe Nimi can also be a great opportunity to raise awareness of DXdao and its products. Nimi is targeting individual users who are active in web3 as its initial target audience. It’d be great to work together on exposure with DXdao, hosting twitter and discord spaces together, driving new Nimi users to checkout DXdao and perhaps even co-sponsoring conferences and events. We’re also open to any other suggestions on how we could raise awareness together.
Nimi will use the funds primarily to engage designers, UI / UX team and developers. We believe a user-friendly experience is a must have and want to add a lot of new features to Nimi. Naturally, we also want to increase the Nimi user base as well as add functionality for existing users which will require a strong marketing and awareness push both through conferences and online outreach.
This proposal suggests DXdao fund Nimi with $150k in the form of an incubation grant. This is a new idea that goes down a path where DXdao can support new ideas and products that come from within with both financial capital and contributor resources.
Additionally, this proposal allows the Nimi core team to spend up to 40% of their time working on Nimi, any such change in time commitment at DXdao will be reflected in their respective worker proposal. Allowing the team to work up to 2 full days a week + weekends on Nimi, while still fulfilling their original responsibilities at DXdao.
I.e. If a contributor decides to spend 40% of their time on Nimi (2 days a week), they will submit their DXdao worker proposals at 60% compensation.
EDIT: if a Nimi contributor were interested to go FT Nimi, this would be announced to DXdao in a timely manner to allow for a smooth transition on both sides. The overall expectation is to keep at minimum a 60% time commitment to DXdao until end of 2022.
If passed, this proposal sends 150k USDC to the Nimi MS identified as:
This proposal also authorises the transfer of the Nimi.eth ENS domain ownership to the above MS.
Nimi also commits to using DXdao products in the future as the need arises i.e. DXgov, Swapr etc.
Looking forward to hearing feedback from the community!