Due to the 4-product roadmap spanning the next few months, the DXdao will need a coordinated, organic, content-driven marketing strategy. The relevant pieces of this strategy will consist of:
Biz Dev/Org Dev Strategy
Upcoming Milestones in Consider:
Mesa Challenge ending July 15: Mesa, while still in beta, is our most public product. We as an organization are challenged with bringing $20M of trading activity to this platform, with the reward of a sizable bounty. While this is not make or break for our future, it would be a huge capital W if we could prevail. The boost in morale for our community would be substantial, and it would prove to the DeFi universe what the DXdao is capable of. We have less than 60 days to capitalize on the momentum we are gaining with the raise, and need to give direction to our newcomers who are intrigued by this movement and wish to help.
Omen: This can be our flagship, 100% DX-developed product. While the current version is more than sufficient to launch as is, it is releasing with vast improvements 4-8 weeks from now.
In addition, we have Mix.eth as well as dxSwap following close behind.
Clearly this is not a one-man job. However, I propose to oversee this element of our organization and bear the responsibility of making sure we execute on all accounts.
To follow John Kelleher’s developer proposal format, my ask is
- 45-day full-time (40hs/week) engagement from @Ingalandia at $2500/Month Salary
- 1% REP issuance
Starting May 18, 2020
Proof of past work:
OpenRaise article, May 9
Mesa article, drafted May 18, and being reviewed by the Gnosis team
Though this proposal may pass in 10-14 days, I have already begun work.
50% of the USD payment from the full-time agreements to be sent upfront in this proposal In ETH (1875 USD)
50% of the USD payment from full-time agreements to be sent at the time the work agreement finishes in ETH (1875 USD), which means that the payment proposal will be created a week in advance (24/06/20).
1% Reputation distribution to be done directly to @Ingalandia, sent at the time the work agreement finishes, which means that the REP issuance proposal will be created a week in advance (25/07/20).
New marketing contractor fund ETH and REP will be distributed through one or more proposals submitted with cryptographic signatures of @Ingalandia.
Marketing Contractor Fund
The marketing fund for this proposal will be 1500 USD and 1% REP that would be claimable only by users who can verify the Twitter or email account ownership used for their collaboration and they will have to provide cryptographic signatures that corroborate the collaboration from @Ingalandia.
Interested content creators and designers should join the #BizDev chat room in our keybase community, introduce themselves and communicate on what they will be working on. The intention is to build a team of talented creatives to help DXdao deliver on-brand user engagements and gain the confidence of the DeFi, Ethereum, blockchain, and tech communities.