At the retreat, I like that the group came up with a (potential) north star for DXdao: “Enable Community Freedom”
Now, I think it’s important to figure out how DXdao is going to move forward with this north star in mind.
For me, the three words Enable, Community and Freedom can represent the three pillars of DXdao.
They go well together yet they also can stand alone with great meaning:
For me, I wanted to think about each one individually and understand what it means to me.
I’d also like to understand how this compares to what it means to others.
In order to do that, I started to go deeper into each one. Some of the (incomplete) ideas I had are below:
In my mind, everything that DXdao does should align with one of the pillars. This will help organize and it will also help identify things that DXdao is missing.
I aim to go into each one.
Enable I break down into:
- Understanding the current Landscape
- Using and experimenting extensively
- Identifying what’s missing
- Is someone else solving?
- Deep research
- Building for our own needs
- DXventures to support others building what is needed
- Is someone else building?
- What’s cost/time/work/potential outcome?
- DXdao usage of tools/products
- Educational sessions
- Talks/presentations at conferences/podcasts/events/panels
- Marketing - free/paid/other
Community I break down into:
- DXD holders
- REP holders
- Social Community
Potential Community (from Web3)
- Web3 community
Potential Community (from Web2)
- Web2 Community
Freedom I break down into:
- Choice (Portability)
These all fit under Freedom:
Going through this exercise, I came across many questions.
For example, some open questions are:
Which communities are we enabling first?
How to prioritize?
How, where and when does revenue fit into “Enable Community Freedom”?
Which communities do we focus on first?
When and where do we target new Web3 and new Web2 communities?
When and where do we sacrifice on things that enable freedom?
Some Reflections about each vertical:
Enable is where most of the things that DXdao does sits.
I don’t think DXdao spends much time on Research/Learn
DXdao spends time on Create/Build for sure (largest set of resources). Is DXdao succeeding in creating/building? Swapr, yes, but less with all other products.
Have we been building without direction?
DXdao desires to show others by leading, but not fully possible yet. Plus others don’t seem to care too much.
DXdao does little around educating. We could do a lot more here.
DXdao has grown its community. More people recognize DXdao. There is often a missed connection between DXdao and its product Swapr.
Do people know what products DXdao is focused on or building?
The DXdao community seems to mostly cross with the Gnosis Chain ecosystem.
The greater Web3 community seems to not pay too much attention to DXdao.
The greater Web2 community does not know DXdao. We tried with Copenhagan Flames - it seemed like a missed opportunity and didn’t lead to much.
Freedom seems to be instilling the values into our products, our community and our decisions.
Up to now, I would say that values such as access, sovereignty, choice and privacy have been deeply embedded into most of what DXdao does and decisions it makes.
So overall, the Enable pillar is probably what needs the most attention.
What is missing? What is needed? We need more people spending more time across the ecosystem.
How did Nimi find something?
Nimi team took something that DXdao did related to freedom and had deep experience with (leveraging ENS and IPFS) and applied it to the greater Web3 community and showed them the way using education and fun!
Carrot also came out of a similar path. DXdao had deep experience with prediction markets and though general prediction markets were not too popular, doing smarter Defi was an important topic. The space was doing dumb farming.
So DXdao figured out a way to improve farming (conditional farming) using its knowledge. It then tried to show the world how by using Carrot for its own use cases and spreading the word.
These two use cases did not need deep research but they needed openness to new ideas.
Often in this space, things come down to speed as well. Themes change quickly. Can you capitalize when the time is right?
Showing and educating is easier when it’s fun.
DXdao has basically zero experience with paid marketing. It always seemed unreasonable to pay for marketing if it was not possible to measure the benefit of the cost.
So instead, marketing has been via organic, social, conferences, podcasts, events, panels.etc.
Additional feedback welcome
This is my personal take into Enable Community Freedom.
I’d love to hear what others think about what DXdao can do with Enable Community Freedom.
I think it would be smart to spend more time on understanding our potential north star in order to better determine the path forward. I think this highly affects Phase 2 of DXdao’s restructuring.