The Genesis Onboarding Report is a result of the “Create alternative onboarding methods” and aims to ideate and create alternative onboarding methods that increase the probability of new members becoming active Genesis 1.0 Members.
Question: What are the most effective and inclusive methods for turning interested individuals into Genesis members who are willing and able to contribute to Genesis 1.0.
Deliverables: 3 actionable suggestions for onboarding alternatives
Method: Strong discourse via the onboarding working group telegram chat (8 members) followed up by a call in which we pulled everything together.
The current onboarding process is often experienced as confusing and stressful (almost
traumatizing). Even for technical and experienced individuals, it’s a big challenge: “It feels like
doing a solo choir in front of a full church.” Also, there is a lot of uncertainty around what is
valued within Genesis Alpha and where the boundaries between DAOstack, Genesis & Alchemy
We envision an onboarding journey where anybody will be able to leverage their passion and
skills to contribute to a shared purpose and feel welcome to do so.
During the discourse, It became clear that onboarding is much more than understanding how
Alchemy works and includes a lot of social adjustment, which currently isn’t receiving enough
Overall the non-social parts such as the technical explanations, meaning of jargon and terms &
ecosystem mapping should be concisely documented and neat. The social and experiential part
of the onboarding should highly accessible and comforting.
During the research, it became clear that currently onboarding is mostly focussed around
Genesis Alpha DAO and as a result neglects onboarding into Genesis as an ecosystem.
Please take a look at the suggestions and feel welcomed to comment and get involved in the
improvement of the onboarding experience.
Suggestion A: Clear learning journey tailored to an individual’s needs and knowledge
In order for the ecosystem to thrive and attract participants from all regions, there have to be multiple onboarding journeys tailored to an individual’s goals, skills and interests. Each onboarding journey should have a clear starting point, milestones, and final destination. For Genesis 1.0 the final part of the onboarding journey could be a ritual where somebody receives an award (NFT?, On-chain level?, Rank?) and can be proud of their achievement. We would need to find a way to encourage new members to describe their needs, goals and preferences and Alchemy to improve their user-experience accordingly. Besides directing users to a suitable onboarding journey Alchemy could also help match individuals with DAOs, and proposals that might be of their interest to further lower the search costs.
Note: To avoid confusion the onboarding journey should have a clear start point, milestones, and endpoint.
Idea: Every DAO homepage to include a Become a DAO member button
Pitfall to avoid: People aren’t always aware of what they want or looking for
Some resources that might be useful assets for the learning journey
Glossary: List of words and definition
FAQ: Answers to frequently asked question new members bump into
Diagrams: Explain what a DAO is - Explain how DAOs operate
Suggestion B: Social inclusion through a GenDAO Buddy system
The social and experiential part of the onboarding should be highly accessible and comforting. Experience has shown that some of the most active members have received a lot of care and comfort from other members before being able to contribute actively.
We would like to create a buddy system that incentives current members to refer and guide new individuals to become active Genesis members. Also, we would like new members who don’t have a friend in Genesis to be able to be matched with a buddy with whom they can relate and feel comfortable.
The buddy system aims to replace the need for centrally led onboarding by creating an incentive mechanism and standard. We’ve identified two milestones which we would like to reward.
1. Finding the right buddy - Either through being referred by someone who is already a friend or by being matched with one of the available buddies who based on their description suits you best.
2. Reaching a certain milestone - Once the new members reach, for example, a certain amount of REP, the new member and buddy will receive a reward in the form of GEN + REP
Suggestion C: A sandbox for new members to experience the Genesis ecosystem through novice-level interactions
During the research, it became clear that most new members experience the onboarding process as overwhelming and often times scary. New members are unable to participate in the Genesis weekly call and even have a hard time participating in the Genesis Telegram chat because they don’t understand what’s happening and it’s extremely high volume. The pace and intensity of these channels are very high and we can’t expect (new) members to be able to keep up with everything.
We suggest creating a landing zone where new members are able to have novice-interactions, ask questions and practice with the toolset (Alchemy, Communications Channels, Proposals).
Practically this would lead to an incubation group consisting of a DAO with simple interactions and low stakes and a Telegram group where new members and curious folks can ask simple questions, contact buddies and share ideas.
Let’s keep the ball rolling and make sure we have improved onboarding methods ready when Genesis 1.0 launches! We aim to create follow up proposals to further develop these suggestions but want to feel the sentiment of Genesis Alpha first.
Please comment, suggest and let us know which of the suggestions you want to contribute to.
The Genesis Onboarding Working Group
Open Questions & Notes
- How much sense does it make to do onboarding before Genesis 1.0, we need more info?
- It’s not entirely clear what we are onboarding people to? Is it Genesis DAO? Genesis as an ecosystem?
- Paying upfront isn’t always ideal for proposal, we would prefer to see the majority of the reward to be requested after delivering a proposal.
- There’s a lot of confusion around DAOstack the Company and Genesis the DAO, where do the product and company end?
- We can’t have inherent inequality in relation to information flow & power
Measurements of success
- Activity in Genesis 1.0 (effective) = # of votes per month, # of proposals created, # of contributions to the GenesisDAO DAOtalk forum, # of times staked, # amount of GEN locked
- Ease of onboarding (inclusive) = # of new members per month, average REP after 1 month of participating, average votes & stakes after x amount, average proposals per member
- A synergy tool could really help to help people understand what conversations are going on and where people can find this. (suggestions: sobol, GraphCommons)
- Idea: tagging what skills you have and what themes you’re interested in. (example)
- There are few reliable feedback loops in the GEN ecosystem - Proposal idea: unifying effort to progress the entire co-living field, as a frequent and substantial use case.
- We need more resources and support for DAO founders
- The error rate for filling their first proposal is very high - Can we create a simple set of validation rules?
- Would be good to have more informational triggers in the DAPP