Real E Chain supports PrimeDAO’s mission of facilitating wide adoption of open finance by providing top crypto opinion leaders on social media in order to help the DAO with the brand awareness and to maximize user participation and the utility of the token.
Real E Chain’s mission is to educate and onboard the mass market into the crypto world and help the entire ecosystem cross the chasm by sharing online education. One of the main services of the company beyond its online educational courses is managing crypto social media influencers on various projects to create awareness and use participation in the decentralized ecosystems including DAOs. Amir Razi, the founder of the company currently serves as a business development manager for OKEx. The company is managing multiple accounts including a DeFi related project for a portfolio company of Sustany Capital - a crypto venture fund based in Newport Beach, CA. We are excited to bring a larger audience to PrimieDOAs’ mission.
We propose a 1-month engagement (test run period) with at least 5 key crypto opinion leaders on social media. The goal for the campaign is to tap into the existing pool of 400 KOLs that Real E Chain has either already worked with, or have identified for future projects, and pick the top 5 influencers for this test run campaign.
That will require around 50 unique negotiations with the influencers. Historical data proves that around 20% of those negotiations will evolve further and 50% of that will materialize into a collaboration agreement. That is 5 top paid key opinion leaders (KOLs) for 1 month.
- Discover top-performing DeFi influencers on Social Media by analyzing their engagement and influence metrics on a short, mid, and long term basis.
- Create and share a dedicated CRM platform for DeFi KOLs (Key opinion leaders) capturing their KPIs, important dates, negotiation stage, current engagement stage, current offer, results, and other necessary parts of the business development process
- Work one of one with KOLs to come up with a winning strategy. The strategy will cover the type of content to be produced, total number of content segments to be shared, choreographing the KOLs actions with each other to create a snowball effect, and directing the prospects into the existing Telegram group
- Manage the interactions in the common group to bolster engagement
- Work with KOLs to come up with a tailored campaign content strategy and oversee their production through an extensive iteration process
- Create and maintain a master schedule containing key dates and milestones
The goal is to minimize the cost and maximize the results. Previous experience of working with Crypto KOLs proves that $1000 per engagement with KOLs for a month-long test run campaign gives the best results and motivates KOLs to push hard for the results.
- Identifying and negotiating with the highly influential KOLs with the most engaged audience using analytical tools such as the Lunar Crush influencers program.
- Measuring the audience size, engagement and activity rate growth and other necessary metrics to select the best influencers with the right audience for this DeFi related project.
- Delivering the CRM and daily updated data in a shared and openly accessible format
- Working one on one with each KOLs, understanding their requirements, and offering them the best possible deal with the lowest possible cost to that can lead to the best results
- Distributing influencer fees and holding them accountable to achieve the set KPIs
- Grow the list of active influencers on the project after the initial test run alongside growing the scope of work depending on the first-month results.
Our key to success is working with the influencers that cover the entire spectrum of the critical social media platforms and complement each other’s work by creating synergy.
All of the influencers have a strong existing following on a combination of platforms such as Twitter, YouTube, Telegram, and Discord.
Around 25 to 50% of the influencers will create educational videos on Youtube and will promote the videos on other SM channels they manage.
Others will create text-based content and continuously interact with their audience in order to generate awareness and excitement about this project and its token.
As a by-product of the offered services, strengthening the DOA’s brand in the market will get achieved.
Estimated reach: 5 signed influencers / month x 30,000 followers on average x 4-8 content per influencer x 1 month engagement = 600,000 - 1,200,000 total potential reach.
A noticeable amount of the team’s time will be spent on educating the influencers about the project, and working with each individual influencer to create the optimal content that matches their style and their audience.
A weekly content schedule chart will also be created and shared with the influencers to know what type of content to share each week in order to maximize conversion.
Estimated conversion: Assuming 10% interaction with the posts and 2% conversion: 1,200 to 2,400 new members.
Real E Chain is excited to take on this project and is looking forward to getting started on this opportunity, delivering results, and turning this month-long campaign to a gateway for future works for PrimeDAO.
|Bounty budget allocated for community bounty hunters|$5,000|PRIME|16,667 PRIME|
|Campaign Setup + Management Fee|$5,000|xDAI or equivalent (paid before start of bounty campaign)|$5,000|
For any questions regarding the pricing please contact email@example.com
Additional resources required: SVG Logos, admin access to Telegram channel, IDO event details, full token distribution details, and instant message contact(s) for the PrimeDAO social media team.